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Get On Point

Resources Built for Business Owners Who Want Results

From case studies that show what's possible to a video talk on cutting through the noise of modern marketing — plus a free tool to see how your website stacks up — this page has everything you need to get oriented and get moving. Dig in wherever feels most relevant to where you are right now.

Case Studies

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From Zero Budget to 179K Views: Organic Social for a Local Nonprofit

See how a fully organic Facebook strategy — no paid ads, no boosted posts — generated 179,000+ views, 157% more interactions, and 438 new followers for a sober active nonprofit in southern Maine.

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EMS Fire Response at Night

5,979 Leads and $400K in Pipeline from One Campaign

A single omnichannel digital campaign for a global medical device company — blending clinical education with first responder mental health content — generated nearly 6,000 leads and two closed deals.

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How a Local Pasta Restaurant Grew Reservations by 25% with Social Media

By pairing a content partnership with a regional food publisher with a reservation-focused social strategy, this Massachusetts restaurant grew its followers by 50%, doubled impressions, and filled more tables.

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Marketing Smarts in the Age of AI: Growth Basics for Small Businesses

In this talk presented to the Portland Regional Chamber of Commerce, Alexis Crawford breaks down what small businesses actually need to know about modern marketing in an AI-driven world. This session focuses on practical growth fundamentals—clarity, systems, and execution—without hype or jargon. Whether you’re overwhelmed by tools or unsure where to focus, this video offers clear guidance you can apply right away.

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