If you’ve ever hired a marketing agency, consultant, or “expert,” you’ve probably heard a lot of big ideas. Strategies. Frameworks. Audits. Playbooks. PowerPoints are heavy enough to be used as free weights.
But here’s the truth: most businesses learn the hard way:
Strategy means nothing if no one is willing to do the work.
That’s exactly why I started On Point Digital — not to create plans that collect dust, but to build systems, launch campaigns, clean up data, and fix the operational messes that slow businesses down.
Because real growth doesn’t happen in a slide deck.
It happens in the doing.
Why On Point Digital Exists
Most business owners aren’t suffering from a lack of ideas.
They’re suffering from:
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scattered tools
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messy data
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disconnected systems
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workflow chaos
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unclear reporting
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and way too much on their plate
You don’t need more strategy.
You need:
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cleaner data
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automated workflows
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smarter HubSpot setup
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content that converts
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dashboards that tell the truth
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and someone willing to actually do the work
That’s where On Point Digital comes in.
I help you not just think differently — but operate differently.
Meet Jackson: The Pointer Behind the Brand
On Point Digital isn’t just a name — it’s inspired by someone important to me:
my German Shorthaired Pointer, Jackson.
Jackson is the kind of dog who points at everything — birds, branches, shadows, the slightest rustle in the wind. He’s focused, locked in, intentional, and enthusiastic every time he discovers something worth paying attention to.
That energy became the heart of my brand.
Because in business, just like Jackson, you need someone who can:
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notice what others overlook
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point out what matters
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stay focused on the target
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move with clarity and purpose
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and act with intention
Jackson taught me that being “on point” isn’t about perfection — it’s about direction.
It’s about seeing clearly, reacting quickly, and staying fixated on what actually moves you forward.
So yes, the pointing dog silhouette in the logo?
That’s Jackson — my reminder to help businesses find their focus and stay locked in on meaningful results.
About Me: The Person Behind On Point Digital
I’m Alexis N. Crawford, and for years I’ve helped businesses, nonprofits, and community groups get out of survival mode and into sustainable growth.
I’ve served as:
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a Director of Strategic Innovation
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a Program Coordinator
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a marketer
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a systems builder
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a community organizer
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and the go-to person when things are chaotic
I’m also a CrossFit coach and yoga instructor — roles that taught me how to break complex problems into simple, actionable steps and help people move forward with confidence.
That commitment to community and movement is a big part of why I volunteer for The Phoenix, a free sober active community where I help lead events, build partnerships, and support people in recovery through fitness, connection, and compassion. The work I do there has a profound impact on how I present myself professionally: with empathy, clarity, and a focus on creating systems that genuinely support people.
At On Point Digital, I specialize in helping small businesses — particularly those in professional services, wellness, nonprofits, healthcare, trades, and other local Maine industries — get organized, streamline their systems, and ultimately make HubSpot work for them. Small business owners wear a lot of hats, and my goal is to take the operational, marketing, and tech overwhelm off their plates so they can focus on what they do best.
Based in Maine, I work with small businesses across New England and beyond that are ready for structure, smarter systems, and measurable results.
Across every job and every project, one thing has stayed true:
I’m the person who gets things done.
The person who rolls up my sleeves, fixes the mess, builds the system, and makes things work.
That’s the heart of On Point Digital:
no fluff, no buzzwords — just real, tactical execution.
Strategy + Execution = Results
Yes, you get a strategy — thoughtful, smart, custom strategy.
But here’s what makes On Point Digital different:
I don’t just hand you a plan. I implement the work.
- Workflows get built.
- Campaigns get launched.
- Systems get cleaned.
- Dashboards get set up.
- Teams get trained.
- HubSpot becomes a system you trust, not a tool you avoid.
As a HubSpot Solutions Provider, I bring both technical expertise and hands-on execution to ensure your system works for you — not the other way around.
You get results you can feel — not just a strategy you can read.
What to Expect from On Point Insights (This Blog)
This blog will bring you:
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HubSpot tips without jargon
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simple automations that save hours
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practical workflows you can copy
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how to clean up a chaotic CRM
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marketing tactics that actually work
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real stories from real client wins
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step-by-step advice to create clarity
No filler.
No vague theory.
Just clear, actionable content that moves your business forward.
If Your Business Feels Chaotic… Let’s Fix That
You don’t have to keep duct-taping systems together or guessing what’s working.
On Point Digital is here to help you:
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simplify
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organize
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automate
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streamline
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and grow with purpose
If you’re ready to move from chaos to clarity, I’m here when you are.
Here’s to building smarter systems, taking real action, and growing — on point, just like Jackson.
Let’s get to work.