Partnered cross-functionally with the EMS & Fire business unit to align content strategy with audience needs
On-Demand Pediatric Summit
A virtual content campaign for EMS & Fire professionals, focused on pediatric cardiac care and first responder mental health
Coordinated a fully integrated omnichannel digital marketing campaign in partnership with the EMS & Fire team to produce and promote an on-demand virtual summit. The program delivered five compelling content sessions to customers and prospects, blending clinical education with deeply human survivor and mental health narratives — driving exceptional lead volume and pipeline impact.
Approach & Execution
Produced an on-demand format to maximize reach and accessibility beyond a single live event window
Balanced clinical education content with survivor stories and mental health programming to broaden appeal
Deployed omnichannel promotion across email, social, web, and marketing automation workflows
Structured campaign to capture and qualify leads at scale through gated content registration
Tracked pipeline impact from lead through to closed won opportunities
5,979
Total leads generated
$400K
Opportunity value created
2
Closed won deals attributed